Can you believe Hello Kitty has been around for 50 years?! Sanrio first launched Hello Kitty in 1975 on a small coin purse. She sat on the front with her glass of milk on one side and then her fish on the other. She still wore her classic bow and overalls even then! 

Original Hello Kitty coin purse made by Sanrio, featuring Hello Kitty on the front with a bottle of milk and a fish. The closure is silver and has red stars on it

Since then, Hello Kitty has become a beloved character. To celebrate Hello Kitty’s 50th anniversary, we made sure to create an anniversary collection that paid homage to where it all began! 

Hello Kitty holding the Loungefly Sanrio Hello Kitty 50th Anniversary Coin Bag Metallic Mini Backpack and the Loungefly Sanrio Hello Kitty 50th Anniversary Zip Around Wallet

Our Sanrio Hello Kitty 50th Anniversary Coin Bag Metallic Mini Backpack has a front pocket in the shape of a coin purse. It shows Hello Kitty riding her tricycle through her neighborhood on a sunny day! It’s covered in PVC material too so it’s a similar style to the original coin purse and has an applique of the original coin purse closure (but it really zips closed behind it with the cutest red apple zipper charm!)

All over the bag you’ll find embossed motifs of Hello Kitty’s classic red bow on a shiny metallic red background. Turn the bag around to find Hello Kitty flying over the neighborhood in a cute yellow plane! Blue straps bring the whole look together. 

We have more Hello Kitty styles to celebrate the 50th anniversary, including a special exclusive sequin mini backpack, belt bag, bomber jacket, hoodie, t-shirt, tote bag, nylon mini backpack, wallets, card holders, journals, keychain, lanyard, pencil case, pins, and wristlet! 

Check them out… 

Loungefly Sanrio Exclusive Hello Kitty 50th Anniversary Phone Sequin Mini Backpack

Hello Kitty holding the Loungefly Sanrio Exclusive Hello Kitty 50th Anniversary Phone Sequin Mini Backpack with the magnetic sequin phone held to her ear

Sparkle with Hello Kitty! This mini backpack brings Hello Kitty to life in glittering sequins of white, blue, and red! Hello Kitty is an applique on the front of the bag, wearing her classic bow. Her blue outfit is made of blue sequins. Her arms are 3D and wrap around a telephone that’s made of red and white sequins and doubles as a front pocket. 

The mini phone is attached with a spiral cord and can actually be removed. It’s magnetized and can be attached to Hello Kitty’s ear so she looks like she’s on the phone. Turn the bag around for another image of Hello Kitty using her phone! Rocking this bag is definitely a good call – and it’s exclusive, so you can’t find it anywhere else! 

Loungefly Sanrio Hello Kitty 50th Anniversary All-Over Print Nylon Mini Backpack

Hello Kitty holding the Loungefly Sanrio Hello Kitty 50th Anniversary All-Over Print Nylon Mini Backpack to the camera

Have you seen a cuter nylon backpack? This mini backpack is blue and has an all-over print featuring images of Hello Kitty with balloons, hearts, bows, bees, apples, umbrellas, birds, fish, and more! A yellow zipper brings a fun highlight to the front pocket while red straps bring a bright contrast to the rest of the bag. Wherever you’re off to, head off in style with this new Hello Kitty mini backpack! 

Loungefly Sanrio Hello Kitty 50th Anniversary Cosplay Pearlescent Refillable Stationery Journal

Woman wearing the Loungefly Hello Kitty Souvenir Jacket and laying face down on a red floor and journaling in the Hello Kitty 50th Anniversary Cosplay Pearlescent Refillable Stationery Journal
Woman wearing the Loungefly Hello Kitty 50th Anniversary Unisex Tee and Souvenir Jacket laying on her back on a red floor and holding the Hello Kitty 50th Anniversary Cosplay Pearlescent Refillable Stationery Journal open above her head

Hello! Time to get creative! The latest in our refillable stationery journal line is Hello Kitty! She is made of a gorgeous pearlescent material that shines bright! You’ll find applique ears and Hello Kitty’s signature bow at the top above embroidered facial details. Below, you’ll find her denim outfit made from faux denim material. 

A zippered pocket on the back allows you to store your phone, pens, or whatever else you need. Inside, you’ll find 150 sheets of lined paper that say “Hello Kitty” at the top of the left-hand side pages. On the bottom of the right-hand side pages, you’ll find Hello Kitty with a bear and a little wagon of toys. This one is just waiting to be filled with all your great ideas! 

Loungefly Sanrio Hello Kitty 50th Anniversary Color Block Unisex Hoodie

Man wearing the red, blue, and yellow color blocked Hello Kitty 50th Anniversary Unisex Hoodie and standing against a blue and yellow background

The cutest hoodie you’ll probably ever own = this one right here. This hoodie is color blocked with red, yellow, and blue. The torso is blue and says “Hello Kitty” in the upper right corner. The sleeves are yellow and have multi-colored bows featured on them. The cuffs are red.

The front pocket is in the shape of a coin purse! It features Hello Kitty against a red background with her milk and fish. The hood is red and the drawcord has Hello Kitty’s classic red bow on each end! Stand out in true Hello Kitty style with this anniversary hoodie! 

Loungefly Sanrio Hello Kitty 50th Anniversary Unisex Souvenir Jacket

Woman standing on red and blue stairs and wearing the Loungefly Sanrio Hello Kitty 50th Anniversary Unisex Souvenir Jacket
Woman facing away from camera standing on blue and red stairs and wearing the Sanrio Hello Kitty 50th Anniversary Unisex Souvenir Jacket. She's pulling her hair up into a ponytail to reveal the Hello Kitty design on the back of the jacket

Show off your fashionista side with this satin souvenir jacket! The body of this jacket is white while the sleeves make a statement – they’re red with an all-over print of Hello Kitty’s iconic bow. In the upper right corner, you’ll find Hello Kitty’s face. The snaps are in the shape of Hello Kitty’s bow for an extra cute detail! 

You’ll find blue highlights on the cuffs and collar of the jacket. Turn the jacket around to find a large image of Hello Kitty on the back surrounded by toys. “Hello Kitty” is written beneath her in large red letters. Super cute style is with you wherever you go with this oh-so-adorable souvenir jacket! 

Loungefly Sanrio Hello Kitty 50th Anniversary Metallic Tote Bag with Coin Bag

Hello Kitty holding the Loungefly Sanrio Hello Kitty 50th Anniversary Metallic Tote Bag with Coin Bag, her other hand covering her mouth as she stands against a red and yellow background

Shine with the cutest style with this Hello Kitty tote bag! It’s made from shiny red material with Hello Kitty’s classic bow debossed all over. Front and center you’ll find Hello Kitty as a chenille patch, and she’s surrounded by toys. Beneath her, you’ll find “Hello Kitty” written out in large white letters. 

Turn the bag around to find an image of Hello Kitty’s toy wagon in the lower right corner. This bag has blue straps if you want to hold it and a removable red crossbody strap to sling it over a shoulder.

Attached to the bag is a detachable coin bag in the shape of an apple. Clear PVC material is on the front and has an image of Hello Kitty flying a plane on it! The inside of the bag has various compartments to keep your things organized, and the tote zips closed to keep everything safe! It's sure to be your next go-to bag.

Loungefly Sanrio Hello Kitty 50th Anniversary Cosplay Convertible Belt Bag

Hello Kitty holding the Loungefly Sanrio Hello Kitty 50th Anniversary Cosplay Convertible Belt Bag up to camera

Make a cute statement wherever you go! This belt bag is white and looks like Hello Kitty! You’ll find two applique ears and a red bow. Her facial features are embroidered below. The zipper is yellow and blue, and the belt bag strap is blue! 

On the back, you’ll find the words “Hello Kitty” with an image of Hello Kitty and her toys. The strap clips together and is adjustable for the perfect fit. Keep your essentials close in the most adorable style! 

Loungefly Sanrio Exclusive Hello Kitty 50th Anniversary Phone Sequin Zip Around Wallet

Hello Kitty holding the Loungefly Sanrio Hello Kitty 50th Anniversary Phone Sequin Mini Backpack and wallet

Hello? Hello? It’s super cute style! This exclusive matches the sequin mini backpack in this collection. On the front, Hello Kitty talks on the phone, she’s covered in white and red sequins. Her outline and facial features are embroidered. She’s wearing an applique red bow! 

Turn the wallet around to find Hello Kitty sitting against a blue background on the phone. A speech bubble appears that says “Hello Kitty.” Unzip the wallet to find four card slots and a clear slot for an ID. The lining has motifs of hearts and Hello Kitty’s bow and says “Hello Kitty 50th Anniversary.” Perfect, sparkling style to carry around every day! 

Loungefly Sanrio Hello Kitty 50th Anniversary Zip Around Wallet

Man holding the Loungefly Sanrio Hello Kitty 50th Anniversary Zip Around Wallet toward the camera
Man holding the Loungefly Sanrio Hello Kitty 50th Anniversary Zip Around Wallet, showing off the back side of the wallet

Another cute wallet to show off your love for Hello Kitty! This one features an adorable rainbow scene against a blue sky with puffy white clouds and floating hearts. Hello Kitty sits on green grass with blooming flowers and holds a red applique balloon! Hello Kitty herself is a soft chenille patch. 

Turn the wallet around to find another rainbow scene with Hello Kitty standing by a pond and holding a balloon! A duck floats along in the pond and flowers bloom in the grass. Open the wallet to find four card slots plus a clear slot for an ID. This wallet also has the same lining as the sequin wallet – with motifs of hearts and Hello Kitty’s bow and the words “Hello Kitty 50th Anniversary.” It’s sure to add a special touch to any outfit or outing! 

Loungefly Sanrio Hello Kitty and Friends 50th Anniversary Mystery Mini Backpack Keychain

Six options of the Loungefly Sanrio Hello Kitty and Friends 50th Anniversary Mystery Mini Backpack Keychains, featuring My Melody, Hello Kitty, Keroppi, Kuromi, Cinnamoroll, and Pompompurin surrounded the white box they arrive in

This collection wouldn’t be complete without some mystery mini backpacks! These mini backpack keychains make for the perfect little accessory to complete your look!

There are six possible options to get: My Melody, Hello Kitty, Keroppi, Kuromi, Cinnamoroll, and Pompompurin.

Each has a little zippered pouch to hold small necessities and a lobster hook to clasp onto your favorite bag! They’re a little surprise of adorableness you don’t want to miss out on! 

Celebrate Hello Kitty’s 50th Anniversary with Loungefly

There’s a ton more in this 50th anniversary collection! Find keychains, pins, more stationery, and more apparel in this collection. Explore everything and find your favorite Hello Kitty styles!