Funko, the global purveyors of pop culture collectibles, merchandise, fashion and lifestyle goods has teamed up with Hamleys Russia to launch a Funko shop-in-shop in Europe's largest toy store, the Hamleys flagship store in Moscow, located near the famous Lubyanskaya Square.
Moscow city centre's permanent Funko shop-in-shop will also be an immersive experience, allowing customers to experience and celebrate a world of Funko through a life size Pop! box, large statues of Disney's Maleficent, Harry Potter's Hagrid and a Star Wars Storm Trooper, plus screen takeovers with Funko's very own animations of Disney's Frozen and Star Wars.
The space, which will be a tribute to the Funko stores in Everett and Hollywood, will be home to new Funko launches including; Loungefly (fashion accessories), Funkoverse (board games), a wealth of Pop!, and much more, but to kickstart it all – will be launching the following Hamleys Russia exclusives; Overwatch D. Va Pop! (Diamond Edition), Cruella De Vil Pop! (Diamond Edition) and Pennywise with Glow Bug Pop!