Top of the Charts: Funko’s 2023 Wrap-Up

Amber Ackerson
January 8, 2024
Top of the Charts: Funko’s 2023 Wrap-Up

Happy New Year, Funko family! As we kick off 2024, we’re taking a moment to reflect on a year filled with fandom, community, and excitement. Join us for a look back at 2023 to see which collectibles were most popular with our fans, which announcements had the biggest reactions, which characters our fans want to see in the future, and more!

Fun for Everyone

Funko produced a total of 2,550 new products for our fans in 2023, and we’re super excited about everything we’ve got planned for 2024!

Instant Buys
NYCC exclusive Pop! Poster of Pop! Monkey D. Luffy with Wanted Poster.
Out-of-box view of NYCC exclusive Pop! Poster Pop! Monkey D. Luffy with Wanted Poster.

Talk about a reward! Our fastest-selling collectible was the New York Comic Con exclusive Pop! Poster collectible of Pop! Monkey D. Luffy with Wanted Poster.

Best Sellers
In-box look at the Funko exclusive Pop! Sanemi Shinazugawa from Demon Slayer.
Out of box look at the Funko exclusive Pop! Sanemi Shinazugawa from Demon Slayer.

You put your collecting powers to good use! Our highest-selling collectible was the Funko exclusive Pop! Sanemi Shinazugawa from Demon Slayer.

On the Top Shelf
In-box look at Pop! Spider-Man from Spider-Man: No Way Home.
In-box look at Pop! The Amazing Spider-Man from Spider-Man: No Way Home.
In-box look at Pop! Friendly Neighborhood Spider-Man from Spider-Man: No Way Home.

Are your spidey-senses tingling? The most collected items on the Funko app were Pop! Spider-Man, Pop! The Amazing Spider-Man, and Pop! Friendly Neighborhood Spider-Man from Spider-Man: No Way Home.

Funko’s Most Wanted
In-box look at the exclusive glow-in-the-dark Pop! Iron Man (I Am Iron Man).
In-box look at the Amazon Marvel Collector Corps exclusive Pop! Captain America.
In-box look at the FYE exclusive Pop! Thor.

Collectors, assemble! The most wish-listed collectibles on the Funko app were the exclusive glow-in-the-dark Pop! Iron Man (I Am Iron Man), the Amazon-exclusive Marvel Collector Corps Pop! Captain America, and the FYE-exclusive Pop! Thor.

The Search Continues
Foxy from Five Nights at Freddy's appears as a Funko SNAPS! figure, holding a sign that says "IT'S ME"

Our fans are always on the hunt! The most searched-for categories across Funko.com included One Piece, Five Nights at Freddy’s, Demon Slayer, Naruto, and STAR WARS™.

Biggest Clicks
An image announcement from San Diego Comic Con, featuring the SDCC exclusive Pop! SDCC Toucan mascot and Pop! Freddy dressed as the SDCC Toucan Mascot.

We love convention season! The most visits to Funko.com happened on July 20, 2023, day one of San Diego Comic Con.

Most Spirited Fandom
Out-of-box look at the Funko exclusive Pop! Snake-Man Luffy (Metallic).

Anime fans really showed up this year! Anime was our most-visited category across Funko.com, with One Piece being the top-selling license within that fandom.

Social Butterflies
Pop! Western Barbie and Pop! Western Ken stand in front of a pink background with the Barbie the Movie logo appearing above them.

Hearts all around! Our most popular announcements on social media included the San Diego Comic Con exclusive Pop! Fairly Oddparents 3-Pack, Pop! Deluxe God Loki, and Pop! Western Barbie with Pop! Western Ken™.

On the Road Again
A group of Funko staff pose in front of the entrance to Funko's Heavy Metal Halloween booth at New York Comic Con 2023.
Snoop Dogg poses with a Funko Pop! collectible at the opening of Tha Dogg House retail store.

It was so great to see all of you this year! The Funko events team hosted 18 major events across the U.S., traveling a total number of 7,692.6 miles to connect with our fans.

CHEERS TO THE NEW YEAR!

What Funko event, announcement, or collectible are you most looking forward to in 2024? Share your collection-related goals with us by tagging @OriginalFunko on Facebook, Instagram, and X!